What is Reputation Management?
As you expand your online footprint, you’ll find that there is much more to keep track of than you may have initially realized. This isn’t necessarily a bad thing, but you do need to monitor and manage it to prevent potential problems from cropping up and throwing a monkey wrench into your business plans. You can do this by using different social media management tools, being accessible to your customers/clients, responding to customer service inquiries, owning your negatives, building credibility and responding to criticism in a professional manner. You can help do this by creating and building relevance around your brand name so that the information displayed in the organic search results is helpful, positive and controlled using proper search engine optimization (SEO) tactics.
Online reputation determines conversion rates just as much or more than content and search engine rankings. – Drew Hendricks, Author, Inc.com
Most reputation problems come to a head because the customer or client isn’t able to effectively communicate with the business or individual. Then, in frustration, they turn to “simpler” channels like Twitter, blogs or complaint sites like Rip Off Report. There are more opportunities than ever before to quickly rank negative or slanderous results. If you don’t protect yourself, someone can easily post a comment, make a video, create a blog post, file a complaint, promote your competition and more. Even worse, an angry employee will leave the company with revenge on their mind and wreak havoc with your hard earned reputation. Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice. It is a necessity in this day and age of instant information.
Proactive Versus Reactive Reputation Management
There is help for you no matter your situation. If you’re one of the forward-thinking business owners that’s looking to get out ahead of the curve, you can proactively promote your brand in a positive manner. You’ll need to optimize your website to place your company in the best light as well as take advantage of the hundreds of other online resources to promote your business and prevent potential negative information from dominating page one of the search results.
Now more than ever, it is possible to have the kind of reputation a business needs to ensure maximum ROI on advertising dollars. – Drew Hendricks, Author, Inc.com
On the other hand, if you already find yourself under attack, you can begin to rebuild your online presence using multiple media formats across the web. A proper strategy should be 100% custom-tailored to your situation and budget. You must develop a systematic campaign to promote your brand multi-dimensionally across the web: social media marketing, directory submissions, blog articles, YouTube videos, etc. The objective is to help you protect your brand name and all of the hard work you’ve put into developing a positive reputation.