The role that social media plays in a properly structured search engine optimization campaign simply cannot be ignored. Just like any successful business, Google wants to offer the best possible products and services to its customers. And just like any customer, you want the best possible products and services presented to you. Every time you perform a search on Google you are using their product and are essentially acting as their customer. When you perform that search you want a list of the most relevant websites to match whatever it is you’re looking for. Most recent Google algorithm updates have been implemented to improve the quality of these search results by providing the best results possible. Google aims to show you both the most relevant and the most authoritative websites for your particular search query.
Social media can play a huge role in determining both your website’s relevancy and authority in the eyes of Google. Every time that your website content is shared across the various social media networks, that share is considered a “vote” in favor of your website. The more “votes” your site receives, the more authoritative your site becomes. This increase in domain authority has had a proven correlation as to how high you’ll rank in the search engine results pages. The role that social media plays nowadays is undeniable.
- 94% increase in CTR (Click-Thru-Rate) when search and social media are used together.
- 50% of consumers use a combination of search and social media to make purchase decisions.
- Websites with a Google My Business page yield a 15% rise in search rank.
How Do Social Signals Help?
First and foremost, Google scours all of the major social media platforms for new content on a constant basis. The quickest way to get your content indexed (and subsequently ranked) by the search engines is to share it via social media to your followers.
Secondly, social sharing is the new link building. Each time you share your URL on your Facebook page, in a Tweet or via your LinkedIn page, you’re creating a high profile backlink to your site on an extremely authoritative platform.
Now is the time to begin aligning your social media and SEO efforts. Doing so will position your website so it is viewed as reputable, relevant and authoritative in the eyes of Google.