What Is User Intent & Why Is It Important for SEO?
User intent, also known as search intent or user query intent, refers to the reason behind a user's search query. Understanding the user's intent can help businesses and content creators provide more relevant content, improving the user's experience and increasing the chance...
What Happens When You Stop an SEO Campaign?
Stopping Search Engine Optimization is not a Viable Alternative You already know that SEO helps your website rank higher in the search engine results and that search engines help to generate valuable targeted traffic. Is SEO, however, a must for your company website? You mig...
Digital Marketing Glossary
The SEO Terminology Guide Search Engine Optimization (SEO) can sound much like a foreign language to some of you who are unfamiliar with the topic. Search Engine Optimization (or SEO) is the process whereby one goes about updating or enhancing a website so that it stands a g...
Easy Online PR for Small Biz Owners with HARO
Leveraging HARO for Brand Exposure Some of you may already be familiar with HARO. For those that aren’t, I sincerely hope this article opens your eyes to the possibilities of this platform. HARO is an acronym that stands for Help A Reporter Out. It’s also a fantastic online...
Troubleshoot Your SEO Issues Using the Wayback Machine
Take Your Website Back to the Future Website updates can be a huge headache. Anytime you make major design, code or content changes to your website, you run the risk of an unforeseen bug throwing a monkey wrench into your plans. On top of that, you need to be wary of the con...
What Does Google Want? Two Crucial SEO Ranking Factors
One Big SEO Mystery Demystified The Google Search Engine Ranking Algorithm is one of life’s great mysteries. Or is it? They’ll never reveal exactly how the algo works but we can make an educated guess as to the most important ranking factors. Legend has it there are 200+ dat...