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Search Engine Optimization (or SEO) is the process whereby one goes about updating or enhancing a website so that it stands a greater chance of improved rankings within the search engine results for a particular search term. The goal is to optimize your website so that potential clients or customers will be able to find your site at or near the top of the search engine results pages (SERP’s) when looking for a business or site similar to yours.

Any small business owner with a website and a modicum of sense understands the necessity of site promotion in terms of increasing organic search engine traffic. No matter how pretty or professional your website may be, it is simply a waste of virtual real estate if no one can find it. The top 10 results (and the top 3 in particular) are responsible for the vast majority of all click through traffic. As only the top 10 results are displayed on page 1, an astounding 91.7% of all web traffic is routed to page 1 SERP links. Having your website show upon page 2 just isn’t acceptable if you have any hope at driving sustainable amounts of traffic to your product or service offering. So in short, yes, it is absolutely necessary to optimize your website for success in today’s online marketplace.

Organic SEO (search engine optimization) is the phrase used to describe processes aimed at obtaining a natural placement on organic search engine results pages (SERPs). On the typical search engine results page, both paid and naturally appearing results will be displayed. The organic results are the unpaid results that Google has determined to be most relevant to the search term entered. As only the top 10 organic results are displayed on page 1, an astounding 91.7% of all web traffic is routed to page 1 organic SERP links.

There really is no simple answer to this question as there is no one-size-fits-all optimization solution that would make sense for every website. There are a number of factors that can affect the cost of site optimization from the size and composition of the website in question, the target market and geographic boundaries to the time frame involved and more. Keep in mind that SEO is usually more of a longer term commitment as proper optimization is something that must take place gradually so as to appear natural to the various search engine ranking algorithms. Doing it the right way in order to avoid your website being deindexed will take time. MAXPlaces Marketing does however offer some of the lowest prices you’ll find in the industry and is more than willing to discuss a customized SEO campaign based on both your needs and your budget. Our standard monthly plans may suit your purposes as they will more than serve the needs of the majority of small business websites.

This again goes back to the previous question as to how much the typical SEO campaign will cost. There really is no easy answer as each individual campaign is unique. Some campaigns will be relatively inexpensive whereas other campaigns will run for months and can cost tens of thousands of dollars. There are just so many variables that can affect the pricing of a professional SEO campaign. From the size of your website to competition for your chosen keywords and numerous other factors. I’m sure you’re aware that SEO is not a luxury but a necessity in today’s marketplace. A professional SEO campaign is an investment of both time and money back into your business. Only you can decide whether or not the ROI will be worth it in the long run.The typical SEO campaign involves much more than just having your consultant stuff your website pages with a few keywords. Before work will even commence, there is usually a fairly significant discovery period which involves a ton of research not just with regards to your own website but also those of your competitors. From there, the next few steps may involve minor design and code changes to your website, content research and rewrites and various other onpage or onsite optimization revisions. And then the hard work begins, a systematic building of relevant backlinks and offpage content aimed at reinforcing the importance of your website in the eyes of the search engines. This entire process does take time and consequently money as the vast majority of the work must be done manually and in stages so as to appear a natural progression to Google and the other search engines. Once again, doing things the right way will take time and an investment of money into the ultimate success of your business.

Proper SEO is truly an ongoing process with no specific stopping point. Google and the various search engines are continually updating their search algorithms and ranking factors which may or may not require a midstream change of optimization strategy. Your competitors are also continuing to optimize their own sites and new competitors for your chosen keywords can and will pop up on a regular basis. We normally caution our clients to expect a time commitment of six (6) to twelve (12) months just to properly set expectations. Your particular campaign may produce the desired results after only 3 or 4 months of work or it may require a full 12 months to fully optimize your site for your chosen keywords. You may begin to see positive results in a few weeks time or it may be more of a gradual buildup over a period of several months. Again there is just too much involved within each individual campaign to provide a one-size-fits-all time frame estimate. Ultimately it is your desired goals that will determine the time expended on your project. We do, however, recommend that you think of SEO as a part of your regular ongoing monthly marketing budget.

No, absolutely not, there are never any guarantees that your website will rank #1 overall for any of your chosen keywords. All SEO campaigns are a best efforts undertaking. Any SEO provider that does guarantee a particular placement is probably not being as upfront with you as they should be. MAXPlaces does have the experience and knowledge of the most up-to-date search engine optimization techniques to determine whether or not your individual goals are indeed obtainable or would need to be revised and will consult with you to do so. We do work on a best efforts basis and can and will offer our best estimates as to the likelihood of success and within what time frame based upon your goals and budget.

Local SEO is a specialized type of search engine optimization campaign that targets rankings within a defined geographic area. For example, we're able to help geo-target your website so that it ranks prominently for potential clients performing a Google search within a specific city, county, state, etc. We do this by optimizing your site or individual pages to be geographically relevant to the defined area.