Search Engine Optimization
What Happens When You Stop an SEO Campaign?

Stopping Search Engine Optimization is not a Viable Alternative You already know that SEO helps your website rank higher in the search engine results and that search engines help to generate valuable targeted traffic. Is SEO, however, a must for your company website? You mig...

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Digital Marketing Glossary

The SEO Terminology Guide Search Engine Optimization (SEO) can sound much like a foreign language to some of you who are unfamiliar with the topic. Search Engine Optimization (or SEO) is the process whereby one goes about updating or enhancing a website so that it stands a g...

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Easy Online PR for Small Biz Owners with HARO

Leveraging HARO for Brand Exposure Some of you may already be familiar with HARO. For those that aren’t, I sincerely hope this article opens your eyes to the possibilities of this platform. HARO is an acronym that stands for Help A Reporter Out. It’s also a fantastic online...

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Troubleshoot Your SEO Issues Using the Wayback Machine

Take Your Website Back to the Future Website updates can be a huge headache. Anytime you make major design, code or content changes to your website, you run the risk of an unforeseen bug throwing a monkey wrench into your plans. On top of that, you need to be wary of the con...

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What Does Google Want? Two Crucial SEO Ranking Factors

One Big SEO Mystery Demystified The Google Search Engine Ranking Algorithm is one of life’s great mysteries. Or is it? They’ll never reveal exactly how the algo works but we can make an educated guess as to the most important ranking factors. Legend has it there are 200+ dat...

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Wix SEO: Hyperlocal Marketing for SMB Websites

Hyperlocal Search Engine Optimization with Wix Hyperlocal marketing is nothing new. In fact, it’s one of the oldest marketing techniques known to man. Picture the billboards you pass on the way to work that advertise local restaurants. That’s hyperlocal marketing. What about...