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Easy Online PR for Small Biz Owners with HARO

Leveraging HARO for Brand Exposure Some of you may already be familiar with HARO. For those that aren’t, I sincerely hope this article opens your eyes to the possibilities of this platform. HARO is an acronym that stands for Help A Reporter Out. It’s also a fantastic online...

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Troubleshoot Your SEO Issues Using the Wayback Machine

Take Your Website Back to the Future Website updates can be a huge headache. Anytime you make major design, code or content changes to your website, you run the risk of an unforeseen bug throwing a monkey wrench into your plans. On top of that, you need to be wary of the con...

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What Does Google Want? Two Crucial SEO Ranking Factors

One Big SEO Mystery Demystified The Google Search Engine Ranking Algorithm is one of life’s great mysteries. Or is it? They’ll never reveal exactly how the algo works but we can make an educated guess as to the most important ranking factors. Legend has it there are 200+ dat...

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Wix SEO: Hyperlocal Marketing for SMB Websites

Hyperlocal Search Engine Optimization with Wix Hyperlocal marketing is nothing new. In fact, it’s one of the oldest marketing techniques known to man. Picture the billboards you pass on the way to work that advertise local restaurants. That’s hyperlocal marketing. What about...

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Keyword Research Simplified 2019

Is Your Keyword Research Costing You Time & Money? Proper keyword research is the basis for all digital marketing. Content marketing, pay-per-click ads, social media marketing – they all begin with putting together a seed list of keywords that makes sense. If you’re not targ...

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Instagram Hashtag Research for Maximum Visibility

You're Not Using Hashtags the Right Way The simple fact is your business needs a strong social media presence. Whether you operate a traditional local brick and mortar business or a nationwide conglomerate, there are no more excuses for a poor social footprint. Today’s socia...