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6 Ways in Which Influencer Marketing can be Beneficial

Influencer Marketing is the New Content Marketing To many, 2016 will be considered ground zero for the rise of influencer marketing. Virtually everyone these days uses Twitter, Youtube and blogs, so with that in mind, just about anyone has the ability to reach out to the ma...

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Are Bounce Rates Affecting Your Site’s Search Engine Rankings?

Questions Concerning Bounce Rates Still Loom The effects that bounce rates have regarding your websites rankings have long been a topic of discussion. There’s been plenty of speculation about how they’ll affect sites, if at all.The CEO of Moz, Rand Fishkin, and Google’s...

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Working With A Technical SEO Specialist

Technical SEO's and Their Value As far as the majority is concerned, technical SEO is viewed as simply applying traditional practices to a website. However, the most effective practitioners are using innovative methods that can help shape the future of the industry.Ther...

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What Role Does SEO Play in Local Business Sustainability?

Local SEO for Business Sustainability When it comes to business, sustainability is one of, if not, the most important trait to have. Increases in sales are great, but it’d be better if it were sustainable.If it’s long-term success that you’re looking for, your goal sho...

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What Comes First? SEO Strategy or Marketing Budget?

How Much Do I Spend or What Do I Need? It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets....

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6 Ways Social Media Can Enhance Your Brand

Social Media Can Be Your Brand's Calling Card Social media has become an almost unescapable part of everyday life. Ten years ago it was just college kids on Facebook and now even your grandparents are posting their family photos. What this essentially means to the online ma...