How University Eye Center grew search visibility and patient discovery across organic, AI, and paid channels.

Across the 2025 calendar year, University Eye Center increased Google visibility 33.76%, organic traffic 15.76%, organic social traffic 35%, and user interactions 9.22% year over year while building the paid media foundation for accelerated patient growth in 2026.

A trusted brand, ready for AI-era search.

University Eye Center is an academic eye-care clinic serving patients through comprehensive vision care, specialty services, and the clinical expertise of a teaching institution. The clinic needed its digital presence to help patients discover services through organic search, social platforms, emerging AI search experiences, and paid campaigns.

Strong clinical expertise needed stronger patient discovery.

Patients were searching for eye-care providers across Google, social platforms, and emerging AI-powered search experiences. The University Eye Center had real clinical authority, but needed to continue strengthening search visibility, ranking performance, engagement quality, and channel coverage so more qualified patient prospects could find and act on that expertise.

We put the S.T.A.R.^SM framework to work.

MAXPlaces focused the 2025 program on compounding organic visibility, improving technical and content signals, monitoring AI-search presence, and preparing paid campaigns to complement existing momentum.

Search visibility gains that translated into stronger patient discovery.

The 2025 program produced sustained growth across the clinic's digital acquisition foundation. Google visibility and ranking position improved significantly, organic traffic outpaced total site traffic, organic social became a stronger referral source, and new paid campaigns were prepared to amplify growth in 2026.

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