Using Answer the Public for Keyword Research
We’ve all heard the catchphrase “Content is King” repeated over and over. It’s become the digital marketing mantra of the moment. It makes sense that if we’re targeting a specific audience, then creating useful and compelling con...
GEO 101: Mastering Search in the Age of AI
Generative Engine Optimization (GEO) is the practice of optimizing website content and structure to ensure that AI-driven search engines prominently feature your brand's information in their generated responses. With 61% of workers...
How Much Do I Spend or What Do I Need?
It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets....