Influencer Marketing is the New Content Marketing
To many, 2016 will be considered ground zero for the rise of influencer marketing. Virtually everyone these days uses Twitter, Youtube and blogs, so with that in mind, just about anyone has the ability to reach out to the ma...
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You're Not Using Hashtags the Right Way
The simple fact is your business needs a strong social media presence. Whether you operate a traditional local brick and mortar business or a nationwide conglomerate, there are no more excus...
What is User Intent and Why Should You Care?
Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – esse...