GEO 101: Mastering Search in the Age of AI
Generative Engine Optimization (GEO) is the practice of optimizing website content and structure to ensure that AI-driven search engines prominently feature your brand's information in their generated responses. With 61% of workers...
Influencer Marketing is the New Content Marketing
To many, 2016 will be considered ground zero for the rise of influencer marketing. Virtually everyone these days uses Twitter, Youtube and blogs, so with that in mind, just about anyone has the ability to reach out to the ma...
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Google URL Submit Tool Has Been Mothballed
In July of 2018, Google decided to shut down their manual URL submission tool leaving many SEO professionals shaking their heads with one less weapon in their arsenal.
It was a favorit...