How Much Do I Spend or What Do I Need?
It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets....
Using Answer the Public for Keyword Research
We’ve all heard the catchphrase “Content is King” repeated over and over. It’s become the digital marketing mantra of the moment. It makes sense that if we’re targeting a specific audience, then creating useful and compelling con...
When Your Site Is Down, Your Rankings Are Down Too
The first page of the search engine results is prime real estate. And every webmaster is trying to get their website to the top. But just when you think you finally landed a slice of that coveted real estate, you find your...