How Much Do I Spend or What Do I Need?
It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets....
Local SEO for Business Sustainability
When it comes to business, sustainability is one of, if not, the most important trait to have. Increases in sales are great, but it’d be better if it were sustainable.
If it’s long-term success that you’re looking for, your goal sho...
What is User Intent and Why Should You Care?
Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – esse...