Does Social Media Play A Role In Today's SEO?
Think back to a decade ago.
The growth in social media usage is absolutely staggering. While most of us have become numb to the proliferation of social media platforms these days, the growth statistics are undeniable:
In...
GEO 101: Mastering Search in the Age of AI
Generative Engine Optimization (GEO) is the practice of optimizing website content and structure to ensure that AI-driven search engines prominently feature your brand's information in their generated responses. With 61% of workers...
So How Exactly Does Google Determine Local Rankings?
Google’s made a revision in how it determines your business’ local rankings.
It seems as if they've decided to be a little more transparent than usual as they’ve revealed for the first time how and why certain local bu...