Influencer Marketing is the New Content Marketing
To many, 2016 will be considered ground zero for the rise of influencer marketing. Virtually everyone these days uses Twitter, Youtube and blogs, so with that in mind, just about anyone has the ability to reach out to the ma...
What is User Intent and Why Should You Care?
Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – esse...
Leveraging HARO for Brand Exposure
Some of you may already be familiar with HARO. For those that aren’t, I sincerely hope this article opens your eyes to the possibilities of this platform.
HARO is an acronym that stands for Help A Reporter Out. It’s also a fantastic onl...