How Much Do I Spend or What Do I Need?
It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets....
What is User Intent and Why Should You Care?
Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – esse...
So How Exactly Does Google Determine Local Rankings?
Google’s made a revision in how it determines your business’ local rankings.
It seems as if they've decided to be a little more transparent than usual as they’ve revealed for the first time how and why certain local bu...