Blogs
How Much Do I Spend or What Do I Need?
It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets....
Blogs
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Is Your Keyword Research Costing You Time & Money?
Proper keyword research is the basis for all digital marketing. Content marketing, pay-per-click ads, social media marketing – they all begin with putting together a seed list...
Blogs
What is User Intent and Why Should You Care?
Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – esse...