GEO 101: Mastering Search in the Age of AI
Generative Engine Optimization (GEO) is the practice of optimizing website content and structure to ensure that AI-driven search engines prominently feature your brand's information in their generated responses. With 61% of workers...
Leveraging HARO for Brand Exposure
Some of you may already be familiar with HARO. For those that aren’t, I sincerely hope this article opens your eyes to the possibilities of this platform.
HARO is an acronym that stands for Help A Reporter Out. It’s also a fantastic onl...
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You're Not Using Hashtags the Right Way
The simple fact is your business needs a strong social media presence. Whether you operate a traditional local brick and mortar business or a nationwide conglomerate, there are no more excus...