GEO 101: Mastering Search in the Age of AI
Generative Engine Optimization (GEO) is the practice of optimizing website content and structure to ensure that AI-driven search engines prominently feature your brand's information in their generated responses. With 61% of workers...
Apparently, 2018 will be an interesting year in terms of SEO. Let’s take a look at what to expect.
Search engine optimization done properly is a multi-layered, increasingly complex process. Despite there being already over 200 factors affecting SEO, the game is ever-changin...
What is User Intent and Why Should You Care?
Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – esse...