GEO 101: Mastering Search in the Age of AI
Generative Engine Optimization (GEO) is the practice of optimizing website content and structure to ensure that AI-driven search engines prominently feature your brand's information in their generated responses. With 61% of workers...
What is User Intent and Why Should You Care?
Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – esse...
Technical SEO's and Their Value
As far as the majority is concerned, technical SEO is viewed as simply applying traditional practices to a website. However, the most effective practitioners are using innovative methods that can help shape the future of the industry.
Ther...