How Much Do I Spend or What Do I Need?
It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets....
What is User Intent and Why Should You Care?
Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – esse...
Is The Meta Keyword Tag Useful Anymore?
I can’t count the number of times I’ve been asked by one of my SEO clients to add a list of keywords to their website so they “show up in Google” and I need to explain that it just isn’t that simple. Yes, there was a time when it did...