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The Truth About Rankings Decline, Traffic Loss, and Recovery Costs When SEO Maintenance Ends
When you stop an SEO campaign, your website's search engine rankings will gradually decline over time, leading to less organic...
GEO 101: Mastering Search in the Age of AI
Generative Engine Optimization (GEO) is the practice of optimizing website content and structure to ensure that AI-driven search engines prominently feature your brand's information in their generated responses. With 61% of workers...
Is The Meta Keyword Tag Useful Anymore?
I can’t count the number of times I’ve been asked by one of my SEO clients to add a list of keywords to their website so they “show up in Google” and I need to explain that it just isn’t that simple. Yes, there was a time when it did...